Proceeds from the event, at the Madison Theater in Covington, Ky., will go toward the rebuilding of Brown's early recording home, Cincinnati-based King Records, and the eventual launch of a museum. Brown died Christmas Day 2006.
Featured acts include Public Enemy frontman Chuck D, rapper Lil' Boosie, guitarist Buckethead, bassist Freekbass and Brown's most recent band, The Soul Generals. Also on tap: an appearance by members of the JB's, Brown's original backing unit, as well as his longtime MC Danny Ray.
"We didn't want a rock star hoopla kind of thing," said Collins, who started working at King Records when he was 15 and was touring the world with Brown by the time he was 17. "I want to keep the focus on Mr. Brown; I don't want people to forget what he's done. To me, he's like the Martin Luther King Jr. of music."
Collins said the city of Cincinnati has also signaled its support for the museum. He envisions an interactive experience whereby young people can learn about music and instruments, participate in workshops and perform live.