Saturday, February 21, 2009

VIDEO: Kid Cudi: "Day 'N' Nite"

(Swiped from Pitchfork Media)

So Kid Cudi has a new video for "Day 'N' Nite". Is the video good? Most certainly. It was directed by spectacular graphic artist Bertrand de Langeron, a.k.a So Me, a.k.a. the guy who was interrupted at the MTV Europe VMA's by a screaming Kanye West, a.k.a. the guy who went on to direct Kanye West's "Good Life". But, you might ask, wasn't there a video for this song already? Yes, there was, but it was for the arguably more fun and club-friendly Crookers bassline remix--a refix that, incidentally, entered the top ten in the UK.

Of course, not everyone (especially in America) seems too hip to the idea of putting a donk on it, and these same folks probably have probably listened to the original "Day' 'N' Nite" umpteen times already. All of this raises the question--why not make use of the incredible talents of So Me for a single that hasn't been out for months? Cudi apparently hated the original video and said so on his blog, but he gained lots of attention with it and lots of new fans. This brand spanking new one for the moodier, original version of the song looks fantastic, but in 2009, it doesn't take long for a tune to sound a little tired.

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